SFMA STAFF

As President of the SFMA, Matthew’s experience spans more than 10 years in the corporate arena, higher education, and in the non-profit sector. Matthew served as SFMA President from 2017 to 2021 and has now resumed this role in 2023. He has served in various leadership positions, managed complex projects and programs, worked with employers to create customized workforce programs for their companies, and created partnership opportunities in the business community. He brings an excellent mix of expertise and a passion for helping manufacturers to his new role.

Prior to becoming SFMA President, Matthew was a Board of Director for the SFMA while he worked at Broward College. Matthew is excited to be back in South Florida working hard on behalf of all manufacturers in South Florida. Matthew is a native of South Florida and in his spare time, he enjoys mentoring young individuals to help them succeed in every aspect of their lives, attending symphonies, loves cooking and exploring new cuisines to try, and enjoys giving back to the community. Matthew is also an avid University of Miami Hurricanes Football Fan.

Matthew serves on the Board of Directors for organizations such as the Greater Fort Lauderdale Alliance, the Pompano Beach Chamber of Commerce, and the Economic Development Council of South Miami Dade.

email: mrocco@sfma.org
phone: (954) 941-3558

Eve’s professional journey has been marked by a strong emphasis on project management and process optimization. She is passionate about driving continuous improvement within SFMA and constantly seeks opportunities for growth and development. In fact, Eve successfully ran her own business since 2019, leveraging her expertise in project management tactics and hospitality management principles to help individuals and organizations achieve their objectives. Educationally, Eve holds both a Bachelor’s and Master’s degree in Hospitality Management from Florda International University, specializing in mega events with many of her studies focused on internal and external client retention. She looks forward to internally improving processes and coordinating engaging events for the SFMA family.

Beyond her professional endeavors, Eve enjoys exploring different parts of Florida in her free time. Whether it’s discovering hidden gems or relaxing at the beach with her husband, she finds inspiration and rejuvenation in the natural beauty of her surroundings.

email: ecrowley@sfma.org
phone: (954) 941-3558

Belinda has worked internationally across North America, South America, and Europe, bringing innovative business strategies to Fortune 500 companies as well as small and medium-sized businesses. Her expertise spans manufacturing, copier parts distribution, POS printer hardware and software distribution, media intelligence, and marketing. With a degree in Communications from Louisiana State University, Belinda combines her broad industry knowledge with the disciplines of effective communication and administration.

Belinda has also served on the Board of Directors for several organizations, including the Children’s Aid Club, Tomorrow’s Rainbow, Broward Coalition on Aging, and Community Pipeline Chicago

email: bmcdonald@sfma.org
phone: (954) 941-3558

Fernando is a FloridaMakes Business Advisor working with the South Florida Manufacturers Association. He started his career with PepsiCo and ITW in the Venezuelan manufacturing industry, moving to New York in 2009 to earn a master’s degree in Management of Technology at NYU. In New York City, Fernando served as Director of Process Improvement for one of the largest digital & printed media companies in the US, as well as co-founded two energy efficiency companies focused on resilience and meeting state and local mandates. With over 13 years of experience, he specializes in developing effective solutions for small and medium sized businesses to gain efficiencies and integrate technology with operations, promoting local growth, safety culture and quality above all.

email: : fmendoza@sfma.org;
mobile: 239.238.5842

Ana Maria Rodriguez is a FloridaMakes Business Advisor working with the South Florida Manufacturer’s Association. She started her career working for the US Department of Commerce, Minority Business Development Agency, where she worked for 12 years.  She later went to work for the Commonwealth of Pennsylvania where she worked for the Department of Agriculture, then the Department of Commerce where she was responsible for new business development and international business.  Later, Ana Maria, turned her attention to supply diversity, working with major food retailers including Ahold USA, Albertsons, SuperValu, and Wal-Mart where she was the Director of Supplier Diversity.

After leaving corporate America, she has spent the last 17 years focusing on business development in multiple sectors including manufacturing, distribution, and the service industry.  She specializes in helping small and medium sized businesses to grow their businesses both domestically and internationally.

amrodriguez@sfma.org
(208) 850-8608

Pete Previte is a Business Advisor for South Florida Manufacturers Association/FloridaMakes covering the Treasure Coast, from Palm Beach to Vero Beach. Pete has experience as an investment banking professional and is a licensed Broker Associate with CRES Corp International, where he focuses on lower middle-market equity transactions, working with business owners throughout Florida, and facilitating transactions with Private Equity, Family Offices, and Strategic buyers. In addition, Pete served as chair of the GrowFL board of directors from 2023 through 2025 and is a member of the Trusted Advisor board, where he helps support the growth of the organization and second-stage companies in Florida. He is also an advisory board member of the Indian River State College and Kaiser University Schools of Business. He provides input into establishing the best resources to prepare students for their future careers.

Pete currently serves on the Planning & Zoning Board of the City of Port St. Lucie Florida, and is very active in the community. Supporting our armed forces, Pete served as a Field Force Officer for the United States Military Academy helping candidates throughout the process of applying to become a cadet at West Point. Pete has a diverse background in investment banking, technology, product management, and operations at companies such as LexisNexis, Nielsen, AT&T, MidCap Advisors, and 451 Research, as well as multiple startups.

Pete has a BS in Electrical Engineering from Rutgers University and resides in Port St. Lucie. In his free time, Pete enjoys playing pickleball and has created “Where is Pickleball Pete” where he plays pickleball with Florida entrepreneurs and features each episode on LinkedIn.

www.peterprevite.com

pprevite@sfma.org
(908) 723-6523