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First 100 Customers Receive FREE Bagels, Water and Coffee

DELRAY BEACH. Fla. (July 30, 2009) – It’s All About the Water! As anyone who has ever been in the New York area knows, Brooklyn bagels have a unique taste and quality – and thanks to a patented water process – the bagels are now available in Delray Beach.

The Original Brooklyn Water Bagel Co. (www.brooklynwaterbagels.com) is launching its first restaurant on Aug. 10 at 14451 S. Military Trail with plans to expand by franchising hundreds of restaurants in the next two years. The restaurant will serve breakfast, lunch and early dinner, bottling Original Brooklyn Water – and where patrons can watch as bagels are made fresh all day. The first 100 customers at the grand opening Aug. 10 will receive a gift of ½ dozen bagels, a bottled six pack of Original Brooklyn Water and a bag of Brooklyn’s Best coffee, a medium roast specially blended by Boca Java. The Delray Beach restaurant opens at 6 a.m.

President and CEO Steven M. Fassberg’s secret to creating the original Brooklyn bagel is the water. “There’s nothing like a New York bagel,” Fassberg said. “And now, because of our patented water technology, we can produce a Brooklyn bagel anywhere in the country – actually, the world.”

Many have attempted to recreate New York bagels without success. Until now. When Fassberg realized the water made the bagel, he sought and obtained the exclusive rights to the patented technology from Aquathin® Corp. that can replicate Brooklyn water from any water source. Using that water, the company has developed their own unique proprietary bagel recipes producing a true Brooklyn bagel, with a thin, crusty exterior that’s golden brown and moist, but not doughy. The Original Brooklyn Water is used for all the restaurant’s food and beverages and is bottled and sold at the restaurant.

The 3,000-square-foot Delray Beach store – located adjacent to the company’s headquarters – is open 6 a.m. to 7 p.m. daily and seats 108 customers. The restaurant features a glass-enclosed display of bagels being made, starting with a station for the technology that recreates Brooklyn water and moving to stations where the water is chilled to the proper temperature, the dough is mixed, shaped, boiled in Original Brooklyn Water, cooled, seeded and baked. The Original Brooklyn Water Bagel Co. in Delray Beach also assists residents in Hurricane preparedness, offering up to 5 gallons of water free when a boil-water alert is declared.

For more information, visit www.brooklynwaterbagels.com or call 877-BAGEL-80.

About The Original Brooklyn Water Bagel Co.
The Original Brooklyn Water Bagel Co., with headquarters in Delray Beach, Fla., produces fresh bagels made with replicated Brooklyn water from patented technology. The company serves breakfast, lunch and dinner and bottles Original Brooklyn Water at its fun, quick-serve restaurant. The Original Brooklyn Water Bagel Co., which plans to expand through franchising, uses the freshest ingredients and the customer can watch the process of bagel-making at the restaurant throughout the day.